Reports
Comparing Apr 8 – May 8 to Mar 9 – Apr 7 · Austin, TX metro
Brand Score
87
/ 100
▲ +12 vs prior period
Top 8% of FirstThread HVAC contractors nationally. Largest single driver of the lift this period was a 38-minute reduction in average mention time.
Presence
Share of matched threads where we appeared
92
▲ +8
Speed
Share of mentions placed within 4 hours
82
▲ +16
Top neighborhoods
Conversations this period
Mention rank
Position when we replied
First-reply rate: 56% — being the first mention in a thread correlates with ~3.2× higher engagement.
Conversations by hour of day
Local time, this period
Peak window: 6–10 PM. 41% of weekly conversations originate in the evening, when homeowners scroll NextDoor.
vs. previous period
Mar 9 – Apr 7
| Metric | This period | Prior | Δ |
|---|---|---|---|
| Conversations matched | 98 | 76 | +29% |
| Mentions placed | 90 | 62 | +45% |
| Mention rate | 92% | 82% | +10pp |
| Avg. time to mention | 2.3h | 2.9h | −21% |
| Within 4h window | 82% | 66% | +16pp |
| First-reply rate | 56% | 42% | +14pp |
| Engagement signals | 28 | 17 | +65% |
| Brand Score | 87 | 75 | +12 |